Coaching Professional (Level 5)

As a leading Institution committed to developing talent for staff we are launching our Coaching Professional Level 5 Apprenticeship.  This Apprenticeship will be commencing in January 2022.

The Apprenticeship allows staff to develop a variety of skills through on and off the job learning.  The programme at Coventry University is offered to existing staff.

Through assessment of knowledge, skills and behaviours this apprenticeship allows staff to gain an industry recognised standard for Coaching.  The Coaching Professional standard aligns with professional recognition from The European Coaching and Mentoring Council (EMCC), the Association for Coaching (AfC) and the International Coaching Federation (ICF).

This programme is specifically designed to develop the growing demand for the professionalisation of coaching to include one-to-one coaching, team coaching, leadership coaching and for coaching skills to be embedded within culture and governance infrastructure to support future ways of working within the organisation.  There is the expectation that upon completion staff will join the CU Group Coaching and Mentoring Academy  to support staff across the CU Group, supporting to deliver impact and demonstrate their commitment to continual learning and development.  Effective coaching is future focussed, releases potential, and enables transition, transformation and change for business improvement.

This is a 12 month Apprenticeship Programme with a further 3 months to prepare for the End Point Assessment (EPA).

Content and Features

Please see below for an indicative list of the content covered against the Knowledge, Skills and Behaviours that are measured against the Apprenticeship Standard:



  • Theories of learning and reflective practice, emotional and social intelligence, diversity inclusion and bias, self-actualisation etc;
  • Models of contracting and re-contracting, organisational culture and leadership; coaching theory and conduct, relevant legislation and codes of ethics;
  • Methods of communication and theories of relationship management; mechanisms for increasing self-awareness; theories of return on investment and delivery of value;
  • Differences between coaching, mentoring, training, counselling and consulting; a range of models and techniques and related psychological approaches;
  • Methods of goal-setting, solution-focused and performance coaching.



  • Time management and self-leadership;
  • Goal-setting, visualisation techniques and action planning;
  • Communication including that relating to the coaching process, roles and the benefits;
  • Contracting, with an awareness of systemic issues, and holding oneself to high ethical standards; boundary management;
  • Rapport and trust-building, dealing with difficult coaching relationships;
  • Delivering feedback in a style that is useful, non-judgemental and meaningful to clients;
  • Using questioning technique to raise self-awareness, surface assumptions and limiting beliefs;
  • Celebrating diversity in coaching practice and demonstrating awareness of own values, beliefs and behaviours in the service of enhanced practice.



  • Commitment to self-development and practices to evaluate effectiveness of own practice, including producing personal development plans and receiving supervision;
  • Development of self-awareness and giving due regard for well-being resilience and mental capacity;
  • Act as an ambassador for a coaching approach and seek to embed a coaching culture;
  • Open and flexible, demonstrating respect and engendering trust.

Application Requirements

We welcome applications from across Coventry University Group; from all departments, faculties, schools and research centres.  Staff at all grades may apply.  We encourage members to work together and support each other regardless of grade or experience as this is a learning journey for all.  

In order to be able to apply for the programme you should:

  • Be in a role that encourages coaching 
  • Have 2 A levels, or equivalent, or extensive demonstrable work experience
  • Have successfully passed your probationary period
  • Be a permanent member of staff
  • Be based in England (due to Apprenticeship guidelines)
  • Through the Apprenticeship Qualification Support Policy, outline that you have understood the commitment and expectations of the programme.  It is expected that this is discussed as part of dialogue with line managers upon commencement

English and maths

As part of the assessment plan laid out in the Apprenticeship standard, apprentices without an equivalent level 2 in English and maths (i.e. grades C (4) or above) will need to achieve this level, prior to taking the end point assessment. 

If the candidate hasn’t achieved a prior attainment or cannot provide evidence of this attainment, Functional Skills will need to be studied in addition to the programme.  Provision will be put in place to support staff members who need to achieve their equivalent level 2 in English and maths.


How to Apply

Application for the January 2022 will be opening shortly. If you wish to express an interest in this programme or have any queries, please contact the Apprenticeship Team at

A Discovery Information Webinar Event for the Coaching Professional Apprenticeship will be held on Friday 1st October 2021 at 10am

Please refer to the slides from the Discovery Information Webinar Event under "Resources" on this page after 1st October 2021.

If you have any questions in the meantime, please contact:

If you would like to consider Apprenticeships as part of new staff vacancies, please speak to the People Team or contact: